Burger King’s New Take: Introducing the Philly Melt

Burger King is once again impressing taste buds with their latest menu additions, the newly introduced Philly Royal Crispy Wrap and the Philly Melt. Putting their own twist on the beloved Philly cheesesteak sandwich, Burger King has adapted the regional East Coast deli favorite into two delectable offerings. The Philly Royal Crispy Wrap boasts crispy chicken, Swiss cheese, fire-grilled peppers, onions, and Burger King’s signature Royal Sauce, all wrapped in a soft flour tortilla. On the other hand, the Philly Melt features two quarter-pound Whopper Jr. beef patties, peppers, onions, melted cheese, and the iconic Royal Sauce. While Burger King’s innovative take on the Philly cheesesteak may have raised eyebrows in the past, there’s no denying the mouthwatering appeal of these new additions.

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Burger King’s Twist on the Philly Cheesesteak

Burger King, in its ongoing quest for innovation, has introduced a new twist on the beloved Philly cheesesteak sandwich. Drawing inspiration from the regional East Coast deli favorite that originated in Philadelphia in 1930, Burger King has created two new menu items: the Philly Royal Crispy Wrap and the Philly Melt. These new offerings are a testament to Burger King’s commitment to providing unique and exciting options for its customers.

The Philly Royal Crispy Wrap

The Philly Royal Crispy Wrap is part of Burger King’s wrap menu, which has seen its own evolution over the years. As one of the newest additions, the Royal Crispy Wrap joins a family of wraps that includes the Classic, Spicy, Honey Mustard, and the Fiery Buffalo Royal Crisp. Initially introduced as limited-offerings in 2023, the Royal Crispy Wraps have garnered such positive reception that they have become a permanent menu item.

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The Philly Royal Crispy Wrap features fried white-meat chicken fillets wrapped in soft flour tortillas. It includes the signature wrap-specific glazes, sauces, and accompaniments that set it apart. Building upon the classic Philly cheesesteak, this wrap incorporates Swiss cheese, fire-grilled peppers, onions, and Burger King’s Royal Sauce. It’s a delightful blend of flavors and textures that pays homage to the original cheesesteak while adding a unique twist.

Burger Kings New Take: Introducing the Philly Melt

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The Philly Melt

In addition to the Philly Royal Crispy Wrap, Burger King has also introduced the Philly Melt. This sandwich is part of Burger King’s melts concept, which first gained popularity with the release of the Whopper Melts in March 2022. These handheld toasted sandwiches showcased two flame-grilled Whopper Jr. burger patties, American cheese, caramelized onions, and Stacker Sauce.

With the Philly Melt, Burger King continues to build upon the success of its melts concept. Instead of the traditional Philadelphia-style shaved steak, the Philly Melt features two quarter-pound Whopper Jr. beef patties. Alongside the patties, the sandwich includes peppers, onions, melted cheese, and the signature Royal Sauce. It’s a mouthwatering combination that pays homage to the classic Philly cheesesteak while incorporating Burger King’s unique flavors.

The Evolution of Burger King’s Wraps and Melts

Burger King has a history of innovation when it comes to wraps and melts. In 2023, the fast-food giant introduced crispy wraps to its menu, offering customers a new way to enjoy their favorite flavors. Over time, Burger King has released various wrap variations, each one building upon the success of its predecessors.

The Philly Royal Crispy Wrap represents the next step in Burger King’s wrap evolution. By incorporating the flavors of the iconic Philly cheesesteak, this wrap offers a unique twist on a beloved classic. The addition of the Philly Royal Crispy Wrap to the menu demonstrates Burger King’s commitment to providing a wide range of options for its customers.

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Burger Kings New Take: Introducing the Philly Melt

Limited-Offerings to Permanent Menu Items

The Royal Crispy Wraps initially debuted as limited-offerings in 2023. However, their positive reception and popularity among customers led Burger King to make them a permanent addition to the menu. This decision was based on customer demand and the desire to expand the wrap selection to cater to a variety of tastes.

Burger King’s ability to gauge customer preferences and respond to their demands is a testament to their commitment to providing a satisfying dining experience. By offering a variety of options, Burger King ensures that there is something for everyone on their menu.

The Ingredients of the Philly Royal Crispy Wrap

The Philly Royal Crispy Wrap is a delicious combination of ingredients that captures the essence of the classic Philly cheesesteak. It starts with crispy fried white-meat chicken fillets, which are wrapped in a soft flour tortilla. The wrap is then filled with Swiss cheese, fire-grilled peppers, onions, and Burger King’s famous Royal Sauce.

While the Philly Royal Crispy Wrap shares many of the same ingredients as a traditional Philly cheesesteak, such as peppers and onions, it puts its own unique twist on the dish with the addition of crispy chicken. This combination of flavors creates a mouthwatering experience that is sure to satisfy any craving.

The Return of Burger King Melts

The introduction of the Whopper Melts in March 2022 marked the beginning of Burger King’s foray into the world of melts. These handheld toasted sandwiches quickly gained popularity with customers, thanks to their unique combination of flavors and textures. The success of the Whopper Melts set the stage for future innovations in the melts category.

With the release of the Philly Melt, Burger King expands upon its melts concept while paying tribute to the classic Philly cheesesteak. By incorporating the flavors of the iconic sandwich into a melty, handheld treat, Burger King offers customers a new way to enjoy this beloved dish.

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The Philly Melt Ingredients

The Philly Melt combines the best of both worlds – the flavors of a classic Philly cheesesteak and the convenience of a handheld sandwich. This mouthwatering creation features two quarter-pound Whopper Jr. beef patties, which are cooked to perfection. The patties are then topped with peppers, onions, melted cheese, and Burger King’s signature Royal Sauce.

While the Philly Melt doesn’t contain shaved steak like a traditional Philly cheesesteak, it captures the essence of the beloved sandwich with its combination of ingredients. The combination of beef, peppers, onions, and cheese creates a harmonious blend of flavors that is sure to please even the most discerning taste buds.

Potential Pushback from Philly Cheesesteak Lovers

It wouldn’t be a Burger King menu addition without a bit of controversy. When Burger King released the Philly Cheese King sandwich in 2018, it faced pushback from Philly cheesesteak enthusiasts. Philadelphia Magazine published a scathing review, criticizing Burger King for “exploiting the city’s name” and its revered sandwich.

Given the passionate following that the Philly cheesesteak has, there is a possibility that the new Philly Royal Crispy Wrap and Philly Melt may also face some resistance. However, Burger King has always been known for its innovative menu items and unique twists on classic dishes. While there may be some pushback, it is likely that the majority of customers will appreciate Burger King’s take on the iconic Philly cheesesteak.

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