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$18.19 (as of September 18, 2024 12:33 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)With its bold “Hungry for MORE” strategy, Domino’s is on a mission to convince you that they offer the “most delicious food” in the fast-food arena. This new approach emphasizes quality through innovative new menu items and a refreshing pivot in their advertising to highlight taste. Whether it’s the pork belly barbecue pizza in Australia, shrimp-topped delights in Korea, or new crust options in America, Domino’s is raising the bar on its offerings. These additions are here to stay, aiming to provide a consistently delightful experience rather than fleeting limited-time offers. By doubling down on quality and operational excellence, Domino’s is not just focusing on taste but also on making each visit a memorable, delicious one for you. Have you ever wondered what it would take to get you to switch your loyalty to a different fast food chain? Perhaps it’s the convenience, quality, service, or even just plain nostalgia. Well, Domino’s Pizza is on a mission to convince you that it has the “most delicious food” in the fast-food industry. Intriguing, right? Let’s dive into the details of their new strategy and what new, mouth-watering items you can expect on their menu.
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Domino’s New Strategy: Hungry for MORE
In their 2023 annual report, Domino’s announced a bold new strategy called “Hungry for MORE”. The acronym stands for:
- Most delicious food
- Operational excellence
- Renewed value
- Enhanced by best-in-class franchises
Their goal is straightforward: to drive “MORE sales, MORE stores, MORE profits”, and their primary method is through menu innovation and elevating the quality of their offerings.
The Evolution of Domino’s Menu
In alignment with the “Hungry for MORE” strategy, Domino’s is capitalizing on innovation to revamp its menu and highlight the delicious quality of its food. Chef-inspired creations are now the focal point, with a variety of new items designed to appeal to a broader audience.
Global Inspirations: What’s New?
Domino’s is drawing inspiration from international palates, introducing unique items to cater to diverse tastes around the globe.
Australia: Pork Belly BBQ Pizza
Imagine biting into a slice of pizza that’s topped with succulent pork belly, smoky BBQ sauce, and a blend of melted cheeses. This is no longer just a thought but a reality on Domino’s Australian menu.
Korea: Shrimp-Topped Pizza
In Korea, seafood lovers can enjoy a shrimp-topped pizza that blends sweet, savory, and spicy elements into every bite. It’s a tantalizing addition that showcases Domino’s willingness to step outside the standard pizza box.
USA: New York-Style Pizza
Back in America, enduring classics get a twist with the introduction of New York-style pizza. Boasting a thin, flexible crust that’s perfect for folding, it targets pizza aficionados who crave that authentic, big-city slice.
Permanent Offerings, Not Limited Time
Unlike many fast-food chains that hype up limited-time offers, Domino’s promises that these new menu items are here to stay. Russell J. Weiner, Domino’s CEO, believes that quality and consistency are imperative. When new menu items are constantly being rotated in and out, staff training suffers, and potentially so does product quality. By making these new offerings permanent, Domino’s aims to ensure that every bite lives up to the promise of deliciousness.
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Rebuilding from the Ground Up
Domino’s isn’t new to innovation. Back in the late 2000s, the company faced severe criticisms regarding the quality of their pizzas. To address this, they embarked on a massive overhaul.
A Drumroll-Worthy Turnaround
In one of the most memorable marketing campaigns, Domino’s acknowledged their pizza’s shortcomings in brutally honest videos featuring focus groups. By completely redoing their recipes and focusing on quality, they turned their ship around and saw a massive surge in sales. Since then, they’ve climbed back to being the world’s largest pizza chain.
“Romancing” the Product
Despite past success, lagging delivery sales indicate there’s a new challenge on the horizon. As Weiner stated to Restaurant Business, “The product still scores amazing. It’s a great product. But we can romance it more.” This means stepping up their marketing games to make their delicious offerings even more appealing to the customer base.
The Future of Domino’s: What’s Next?
So, what can we expect next from Domino’s? The company’s commitment to innovation and quality indicates more exciting menu items are likely on the horizon. Here’s a glimpse of what you might see.
Wholesome Ingredients
Expect even more of a focus on sourcing wholesome, high-quality ingredients. This is part of their strategy to convey the message that their food is not only delicious but also made with care and consideration.
Health-Conscious Options
With more people leaning towards healthier lifestyles, Domino’s could likely expand its range to include more health-conscious items. Think whole grain crusts, vegetable-forward toppings, and low-fat cheese alternatives.
Enhanced Customer Experience
Domino’s could also ramp up efforts in improving the overall customer experience. This might involve faster delivery times due to operational excellence, more compelling loyalty programs, and improved online ordering systems.
In a nutshell, Domino’s isn’t just resting on its laurels. They are driven by a mission to outdo themselves, prove their quality, and become the go-to for those seeking the “most delicious food” in the fast-food arena. Next time you’re hungry for something more, you might just think of Domino’s first.
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