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$11.99 (as of September 15, 2024 12:30 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ever wondered why Crumbl Cookies, with its enormous cookies and rotating flavors, stays closed on Sundays? Despite the potential impact on profits, the company believes there are more important things than just sales. In a LinkedIn post, Crumbl explained that Sunday is a dedicated day for its staff, the Crumbl Crew, to be with their friends and families. By closing the stores for one day each week, they guarantee their crew an entire day to rest, recuperate, and spend time with loved ones. This unconventional practice has not only contributed to the company’s success, but it has also resulted in well-rested employees, better customer service, brand loyalty, and increased sales. Additionally, not selling cookies one day a week adds allure and scarcity, creating demand and anticipation among cookie lovers. So, if you find yourself craving their delectable treats on a Sunday, why not try baking your own and eagerly await Crumbl’s social media “flavor drop” for the following week’s releases.
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Reasons for Crumbl Cookies Closing on Sundays
Dedicated day to Crumbl Crew
One of the main reasons why Crumbl Cookies chooses to close its stores on Sundays is to provide a dedicated day to its Crumbl Crew. The company acknowledges the importance of allowing its staff to spend time with their friends and families. Running a Crumbl location requires around-the-clock hard work, but the company believes that running a store should not come at the expense of meaningful relationships. By closing on Sundays, the Crumbl Crew gets the opportunity to rest and rejuvenate, fostering a healthy work-life balance.
Rest and recuperation for staff
Closing on Sundays allows Crumbl’s staff to have an entire day dedicated to rest and recuperation. The company recognizes the efforts of its hardworking employees and ensures they have a guaranteed day off each week. This rest and relaxation time is crucial for the well-being and satisfaction of the staff members. By prioritizing their physical and mental health, Crumbl is able to create a happy and motivated workforce.
Maintaining work-life balance
The decision to close on Sundays aligns with Crumbl’s commitment to maintaining a healthy work-life balance for its employees. The company understands that having well-rested and fulfilled workers leads to better customer service. When employees feel supported and able to prioritize their personal lives, they are more likely to feel satisfied in their roles and provide excellent service to customers. This emphasis on work-life balance ultimately contributes to increased brand loyalty and sales.
Benefits of Closing on Sundays
Boosting franchise partners
Crumbl Cookies’ decision to close on Sundays has had a positive impact on its franchise partners. With the company being one of the fastest growing in its industry, the Sunday closure allows franchise partners to have a day to focus on their operations, training, and other essential tasks without the added pressure of serving customers. This dedicated time helps franchise partners maintain the high quality and consistency that Crumbl is known for, ultimately boosting their success and the overall growth of the brand.
Happier and more satisfied employees
By providing a guaranteed day off and promoting work-life balance, Crumbl Cookies ensures that its employees are happier and more satisfied. This, in turn, leads to a more positive work environment and better customer service. Satisfied and motivated employees are more likely to go above and beyond, creating a memorable experience for customers. The company’s commitment to its staff’s well-being has a ripple effect on the overall success and reputation of Crumbl Cookies.
Better customer service
The Sunday closure allows Crumbl’s staff to recharge and reset, resulting in improved customer service throughout the week. By taking care of their own well-being, employees are better equipped to handle the demands of a busy bakery and provide attentive and friendly customer service. Customers are more likely to have a positive experience when interacting with knowledgeable and enthusiastic staff members, leading to increased customer satisfaction and loyalty.
Increased brand loyalty and sales
Crumbl’s decision to close on Sundays has not negatively impacted its bottom line. On the contrary, it has contributed to increased brand loyalty and sales. By prioritizing its employees and fostering a positive work environment, the company has built a strong and loyal customer base. Customers appreciate the company’s commitment to its staff and are more likely to continue supporting the brand. This increased brand loyalty translates into higher sales and sustained business growth for Crumbl Cookies.
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Late Openings During the Rest of the Week
Extended hours on other days
To offset the weekly closure on Sundays, Crumbl Cookies extends its hours on the remaining days of the week. Most stores are open until at least 10 p.m., with some locations staying open until midnight on Fridays and Saturdays. This allows customers who may have missed out on their cravings on Sundays to still enjoy the delicious cookies throughout the rest of the week. The extended hours ensure that Crumbl can accommodate its customers’ needs and maintain its reputation for convenience and accessibility.
Offsetting the weekly closure
While Crumbl Cookies is closed on Sundays, the decision to extend hours on the other days of the week helps offset the impact of the closure. By offering late openings, the company is able to cater to customers who may have otherwise visited on Sundays. The extended hours not only provide an alternative time for customers to satisfy their cookie cravings but also demonstrate Crumbl’s commitment to providing exceptional service and flexibility.
Adding Allure and Scarcity to the Brand
Creating demand through scarcity
Crumbl Cookies’ choice to close on Sundays adds allure and scarcity to its brand. By not selling cookies on this dedicated day, the company creates a sense of exclusivity and heightened anticipation among customers. The limited availability of the cookies encourages customers to make sure they get their favorite flavors during the rest of the week. This strategy not only generates a sense of urgency but also fosters a loyal customer base that eagerly waits for the “flavor drop” announcements on Sundays.
Building suspense with flavor announcements
Instead of simply closing its doors on Sundays, Crumbl Cookies utilizes social media to announce its upcoming flavors for the following week. This builds excitement and suspense among their followers as they eagerly anticipate the new cookie offerings. The company actively encourages customers to try all the flavors and share their reviews online, further enhancing the brand’s popularity. By leveraging social media platforms and engaging with its customers, Crumbl intensifies the allure surrounding its brand and generates increased interest and engagement.
Social Media Engagement and Viral Marketing
Encouraging customers to try and review flavors
Crumbl Cookies utilizes social media to not only announce its flavors but also encourage customers to try and review them. By inviting customers to share their experiences, the company fosters a sense of community and engagement. This strategy not only generates valuable feedback for Crumbl but also promotes brand loyalty as customers feel involved and valued. By embracing customer input and encouraging participation, the company effectively utilizes social media as a powerful marketing and promotional tool.
Using hashtags to promote the brand
To further promote its brand, Crumbl Cookies uses hashtags such as #tasteweekly and #crumblreview. These hashtags create a sense of community and enable customers to easily share their experiences and recommendations. By utilizing hashtags strategically, Crumbl increases its visibility on social media platforms and generates organic word-of-mouth promotion. This social media engagement and viral marketing contribute to the overall success and growth of the brand.
Weekly Cookie Menu
Announcing new and returning flavors
Every week, Crumbl Cookies announces a new lineup of flavors that are available for a limited time. This regularly changing menu keeps customers excited and eager to try the latest offerings. By introducing new flavors and bringing back customer favorites, Crumbl ensures that there is always something new and enticing for its customers to explore. The weekly flavor rotation adds an element of surprise and variety to the Crumbl experience, further enhancing its allure and keeping customers coming back for more.
Always available chocolate chip cookie
While the weekly menu offers an enticing selection of rotating flavors, Crumbl Cookies also ensures that its classic chocolate chip cookie is always available. This beloved cookie was the company’s first to win an award and remains a staple in its menu. By consistently offering this fan-favorite cookie, Crumbl satisfies the cravings of customers who prefer a timeless classic. The availability of the chocolate chip cookie complements the weekly flavors and ensures that every customer can find their perfect indulgence.
Variations in chocolate used for the recipe
Crumbl Cookies adds a twist to its classic chocolate chip cookie by alternating between milk chocolate and semi-sweet chocolate in its recipe. This variation caters to different preferences and allows customers to choose between a slightly sweeter or a more balanced flavor profile. By making subtle changes to the recipe, Crumbl keeps its menu fresh and continuously offers new and exciting experiences to its customers.
Alternative Options for Cookie Cravings
Baking cookies at home
For customers who can’t wait until Crumbl Cookies reopens on Monday, there are alternative options for satisfying their cookie cravings. One of the simplest and most enjoyable ways to indulge in cookies is by baking them at home. With countless recipes available online, customers can explore a wide range of flavors and techniques. Baking cookies at home not only allows for customization but also creates a fun and rewarding activity for individuals or families to enjoy.
Tips for making chewy chocolate chip cookies
For those who crave the chewy texture of Crumbl’s chocolate chip cookies, there are specific tips to achieve this desired result. Using agave syrup as an ingredient is highly recommended for achieving chewy chocolate chip cookies. This natural sweetener adds moisture to the dough, resulting in a softer and chewier texture. By following expert advice and experimenting with different techniques, customers can recreate the deliciousness of Crumbl’s cookies in their own kitchens.
Shortcut using cake mix
For customers seeking a shortcut to satisfy their cookie cravings, there is a clever hack that involves using cake mix. By utilizing a box of cake mix, customers can create bakery-style cookies in a fraction of the time. This shortcut allows for quick and easy cookie-making, perfect for those moments when the desire for a warm, freshly baked treat is strong. The cake mix shortcut provides a convenient alternative for customers who crave Crumbl’s cookies but may not have the time or ingredients for a from-scratch recipe.
Expansion Plans and Success of Crumbl Cookies
Fastest growing company in its industry
Crumbl Cookies’ success is evident in its remarkable growth within a short span of time. As one of the fastest growing companies in its industry, Crumbl has expanded to over 1000 locations as of spring 2024. The company’s innovative approach to cookie baking and its commitment to exceptional customer service have captivated customers across the United States and Canada. Crumbl’s rapid expansion is a testament to its popularity and the demand for its delicious cookies.
Locations in all 50 states and Canada
Crumbl Cookies’ presence extends beyond state lines, with locations in all 50 states and across the border into Canada. The widespread availability of Crumbl’s cookies ensures that customers from various regions can enjoy their delightful treats. This extensive reach demonstrates the company’s commitment to bringing their unique and irresistible cookies to cookie lovers across North America.
International expansion plans
Building on its domestic success, Crumbl Cookies also has plans for international expansion. While specific details have yet to be disclosed, the company’s commitment to satisfying the global cookie cravings hints at its future plans. Crumbl’s international expansion will introduce its delicious cookies to new markets, offering cookie lovers from around the world the opportunity to experience the joy of indulging in a Crumbl treat.
Conclusion
Crumbl Cookies’ decision to close on Sundays is rooted in its dedication to its employees’ well-being and work-life balance. By providing a dedicated day for the Crumbl Crew to spend time with their loved ones, the company fosters a positive and motivated workforce. This commitment to its staff has resulted in increased brand loyalty, happier employees, and better customer service. The Sunday closure also adds allure and scarcity to the brand, generating excitement and anticipation among customers. Through strategic social media engagement and viral marketing, Crumbl Cookies maintains a strong presence and continues to attract new customers. The weekly cookie menu, with its rotating flavors and always available classic chocolate chip cookie, provides a dynamic and delicious experience for customers. Crumbl’s success is evident in its rapid expansion and future international plans, positioning the company as a leader in the cookie industry. By prioritizing its employees, offering exceptional customer service, and continuously innovating, Crumbl Cookies has solidified its reputation as a beloved and thriving brand.
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